Dipping into the pool of Copywriters, because you need a good copywriter for your website?
YOU want your B2B or B2C content to be the “go-to” in your industry, but you don’t have the time or words to share your vision with the world.
I can help!
A freelance writer shaped by journalistic standards.
I will distill your vision into eye-catching logic that flows easily, by adhering to the following principles:
Importance of research
Write copy that is both compelling and accurate
Interview with courtesy and professionalism
Meet designated deadlines
Your product or service needs to find its online audience, which can be communicated through various forms of online content. I specialize in thought content that includes:
EMAILS that lead to “click-throughs.”
NEWSLETTERS to make your product or service stand out from the others.
BLOGS to keep your online presence current and encourage more sales.
E-BOOKS for that “just right” bonus offer.
VIDEO SCRIPTS that easily gain the attention of a potential client on your product or service.
CASE STUDIES that show how your service or product meets specific challenges.
WHITE PAPERS to provide proof that your product or service works.
ARTICLES that may be needed for newsletters, annual reports, web content and social media platforms.
As both a journalist and educator, I have learned the tricks of making even the dullest copy come to life.
If it sounds like we’d be a good fit, let me know how I can help for all your copywriting needs!
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FAQs
WHAT IS YOUR PROCESS?
After an introductory email from you, I will ask you to send me a brief description of your project. If it looks like there’s a potential fit, it would be time to set up a meeting in person or by phone, to discuss your project in detail.
I would want to know your business goals, content needs, timelines and budget. I will then send you a proposal outline. We know it’s a “Go” if a mutual comfort level emerges after we have discussed all facets of your project.
From there, I will send you a creative brief that outlines the elements discussed, including my fee. The ball will get rolling once I have your written agreement.
HOW MUCH DO YOU CHARGE?
That question deserves a detailed answer – with YOUR details that will meet YOUR needs. That is to say that charges will vary according to the size and scope of the project. There is a big difference in price between a project requiring none or very little research, to one that needs intensive research and continuous web content.
Once we’ve determined all the details of your project and your budget, I will send you a proposal including fees and timelines.
WHAT ELSE DO YOU WRITE?
In addition to case studies, white papers, articles and blogs, I also write B2B/B2C content and emails. If SEO is a priority, I can easily insert key words into any piece necessary.
WHAT EXPERIENCE DO YOU HAVE?
I began editing peer reviewed pieces in the health care industry and then writing news and feature stories for community and then the large daily papers such as, The Globe and Mail, Toronto Star and National Post. Several human interest stories also have my name on them, for an online magazine.
As for blog posts, I wrote a blog in real time for a young Italian adventurer as he retraced the journey of one of his countrymen down several rivers in the Yukon, as well as blogging for a professional website in Education.
I’ve written public relations materials for a couple of non-profit organizations and a pilot project; video scripts for a global outreach mission and edited their 500 page training manual. Speaking of editing, I’ve edited several academic papers and developed some school curriculum as an Adult Literacy Instructor during my time as an educator.
I’ve also written web content for the antiques and computer industries. It was a truly joyous experience writing speeches for professional organizations – one being touted as “the best speech of the night.”
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TESTIMONIALS
When I needed a speech for the Ontario College of Teachers, Transition Dinner, I knew who to call. Aileen helped me turn my abstract ideas into strong visuals that resonated with my audience. I was struck with how easily and efficiently she put structure to my most salient points, while even adding in a dash of humour. She also taught me a thing or two about delivery, which added to the confidence I needed to stand up before the room of 85 people. The audience was hooked from beginning to end. In fact, one person who came to me afterwards told me that it was, “the best speech of the night!” The whole experience was so invigorating for me that I wouldn’t hesitate to call upon Aileen’s assistance for speeches in the future.
Anthony Samchek, Elected Member of the Ontario College of Teachers, 7th Council
Have worked with Aileen as a co-writer for a feature film script. She is intuitively talented, has brilliant ideas and does a lot of research into each scene and characters. She is always an asset. Her writing is brilliant.
Mazahir Rahim – Producer/Director, Editor at Rahim Films
Aileen is a very professional and smart writer. She is also a good and reliable person. If you need to share your story with the world, ask Aileen.
Igor D’India – Adventure filmmaker- Presso Igor Dindia (client of Aileen’s)